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In this day and age, every business needs a website. It’s your online home, a shake hand and a way to show the world how you are different from your competitors. If you’re building your brand right now, I’m going to share a few things you should keep in mind to have a smooth website building process.
There are three main things you should have ready before you invest time and money into building your website:
1. Your Branding! It is the foundation of your business and it needs to communicate your brand values and personality to be able to attract the right audience. Your website is an extension of your branding which is why you need your branding in place before building your website. Your branding includes (but is not limited to) your company name, vision and business goals, ideal customer awareness, logo elements, colour palette, typography suite, and more!
2. Engaging Copy that reflects your brand and connects with your audience. Design will help attract their attention, but your copy is what really makes them stay.
3. Good Quality, On-Brand Images. Brand photography is often overlooked, but it helps in making your brand look professional, relatable, and human. If it seems like huge investment right now, you can always use relevant stock imagery and invest in it in the future.
There are many more smaller things that may come up but having these three core elements in place, will develop your brand personality and voice. Whether you decide to diy your website or work with a designer, having your branding, copy, and imagery in place will make your website design process a whole lot smoother.
Have questions? Reach out to us on hello@studiomukii.com.
Wish to work with us to craft your brand’s website? Send us an inquiry here!
